SEES Featured in HBO’s And Just Like That

SEES Products Chosen for the Main Characters’ Bathrooms

[PRESS RELEASE MAY 29, 2025]

Finnish Natural Cosmetics Brand SEES Featured in HBO’s And Just Like That

The Finnish wellness brand SEES has been selected to appear in the new season of And Just Like That, the HBO series that continues the legacy of the iconic Sex and the City. The show is known for its meticulously curated visual world, where every object supports the story and style. Now, Finnish soaps, fragrances, and hair care products are part of that narrative.

Products that reflect the characters’ refined sense of wellness and aesthetics have been chosen for their homes – including bathrooms and bedrooms. The production team felt that SEES’ natural, Nordic products were a perfect fit for this world.

“It’s a great honor for us to be included in such a high-profile production where every detail is carefully considered,” says SEES founder Elisa Koivumaa. “With thoughtful brand building, even small, authenticity-driven companies can find their way into the world’s biggest stories.”

The new season of And Just Like That premieres on May 29 on HBO Max. While the SEES team does not yet know exactly how prominently the products will be featured, simply being selected for the production is a significant milestone for the Finnish brand.

SEES soap And Just Like That HBO